Author:

Marga Escandell

Content Manager

best time send email
Marketing 2:30 Min read

Email Marketing Guide: What is the best time to send an email marketing campaign?

The answer depends on many factors. However, a good communication strategy offers higher open rates regardless of the time of sending.

Marga Escandell Content Manager
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Stay App
Updates 2:00 Min read

Hotelinking connects with the app for hotels Stay App

Stay App is an application that connects guests with the hotel in real time.

Marga Escandell Content Manager
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What is the ideal frequency for sending email marketing campaigns?
Marketing 4:00 Min read

Email Marketing Guide: What is the ideal frequency for sending email marketing campaigns?

The frequency of sending email campaigns is crucial to the success of your hotel marketing strategy.

Marga Escandell Content Manager
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Three keys to improving your hotel’s WiFi.
Technology 3:45 Min read

Three keys to improving your hotel’s WiFi.

The guest experience is one of the main concerns in the hotel industry. Therefore, now more than ever, the relationship with the customer must be carefully managed at each of the stages, from the first contact with the accommodation until after the stay.

Marga Escandell Content Manager
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Marta Jacob quote
Interviews 5:15 Min read

Marta Jacob (UIB): “Tourists are increasingly seeking environmental attributes in accommodation.”

Marta Jacob has been a full professor in the Department of Applied Economics, University of the Balearic Islands, since 2009, and is the founder and driving force of the INTO Seminar.

Marga Escandell Content Manager
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copy email marketing
Marketing 3:45 Min read

Email Marketing Guide: Copy creation for hotel email marketing campaigns that increase conversions

Knowing the cognitive processes of the human being is fundamental to marketing.

Marga Escandell Content Manager
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