Email Marketing Guide: How to obtain direct bookings from repeat guests. Email marketing versus other sources of traffic.
Email marketing is the best strategy to generate direct bookings from repeating guests and help reduce CAC.
Author: Marga Escandell
Email Marketing Guide: How can email marketing lead repeat guests’ reservations to the direct channel?
Learn all the strategies, technologies, tips and tricks to turn email marketing into a powerful channel to disintermediate bookings. In each article we teach in a practical way and with examples everything you need to implement in your campaigns. Ready to launch your email marketing strategy? Let’s start!
Rafael de Jorge (Growtur): “Investing in technology is just as important as training people to know how to use it.”
Rafael de Jorge is a great expert in marketing and innovation who has recently created a digital school of technology, creativity and ethics for the tourism sector.
Which technology will hotels need in the new post-coronavirus era?
Once the state of alarm has finished and borders have been opened among autonomous communities and to foreigners, holidays seem to be a step closer.
Laura Rampérez (Inturea): “To know the most profitable traveller is essential to implement any experience branding.”
Laura Rampérez is CEO and co-founder of Inturea, a project that she has led for 5 years and has become a reference for tourism brands.
What measures can we take to attract more direct bookings? Border openings from 21st June. The beginning of a new normal.
The current situation shows the need to invest in tools that allow to know the customer better.