In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue. Yet, many hotel groups fall short in capturing the majority of guest data from visitors who stay at their properties. This results in missed opportunities for marketing, diminished revenue growth, and […]
The founder of RD Optimise, Jordi Sastre, has a wealth of experience in hotel distribution, direct sales development, revenue management, and digital marketing from his time working as Head of Direct Sales, eCommerce, and Marketing at organisations like Barceló Hotels & Resorts, PortBlue Hotels, Logitravel, and Baleària.
The hotel business is changing dramatically in the digital era, and digital check-in systems are leading the way in improving visitor experiences. However, there are significant differences in these strategies’ efficacy, particularly when hotel groups use them because they have particular operating requirements. The reasons why specialized digital check-in solutions work far better for hotel […]
There are many factors driving the switch from traditional hotel front desks to digital check-in and check-out solutions, including technological advancement, guest preferences, operational effectiveness, and financial considerations. Below is an analysis of the variables that could impact this transition: Technological Progress: As technology advances, digital solutions become increasingly complex, user-friendly, and secure. This enhances […]
Hotelinking provides a comprehensive and seamless check-in and checkout solution that aims to transform the way hotel companies handle guest experiences. Hotelinking establishes a new benchmark in hospitality technology by providing a cohesive and integrated system that encompasses payment processing, self-selection and allocation of rooms by visitors, and a smooth connection with top Property Management […]
In the ever-changing and fiercely competitive world of hospitality, cultivating and fostering guest loyalty is essential to long-term success and profitability. It is more important than ever for hotel brands and groups to turn each visit into a step toward loyalty. Loyalty programs are widely recognized for their ability to promote guest retention, lower acquisition […]
