MarketingHow to attract guests to your hotel when bookings drop?
New technologies offer new possibilities to gain more visibility, recover customers and attract new ones.
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Marketing
InterviewsNacho Jacobo (BookingCore): “Direct sales will have great value for hoteliers.”
Nacho Jacobo has been an entrepreneur and partner in several Balearic technology and marketing companies for more than 20 years.
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Hotel TechnologyKey tools for your hotel or chain that will help you to become less dependent on tour operators
In the last few days, the collapse of the iconic tour operator, Thomas Cook, has highlighted how important is it to diversify distribution and optimise revenue strategies for efficient hotel management.
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Hotel loyaltyIntelligent hotel loyalty: data, CRM and automation to increase direct bookings
Hotel loyalty no longer depends only on discounts or points programmes. Today, hotels can use first-party data, CRM and automation to better understand their guests, personalise communications and generate more direct bookings.
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MarketingWhich are the direct sales strategies that you need to implement in your hotel?
More and more, the goal of many hotel chains and independent hotels is to decrease how much they depend on OTAs and tour operators; in other words, improving their infrastructure in terms of direct sales strategies and tools that enable them to be more independent. Even though in some cases this means a substantial investment, the result is satisfactory, especially when they start having more direct reservations. But, which is the ideal combination to reach this goal?
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MarketingWhat is brand awareness and how does it benefit your hotel?
Hotel brand awareness helps guests remember a hotel, trust it and book directly again. In this article, we explain how to build it through the guest experience, first-party data, CRM and personalised communication.
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