MarketingWhat measures can we take to attract more direct bookings? Border openings from 21st June. The beginning of a new normal.
The current situation shows the need to invest in tools that allow to know the customer better.
Read moreTag: Generation of leads
Marketing
Hotel loyaltyHow to capture future traveller demand on your hotel web today
Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.
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MarketingIntroducing Hotel Data: How to implement a lead generation strategy
As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.
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