5 key reasons to invest in a hotel CRM
CRM software is a crucial element that allows for effective communication and customer relationship management.
Tag: Hotel CRM
Intelligent hotel loyalty: data, CRM and automation to increase direct bookings
Hotel loyalty no longer depends only on discounts or points programmes. Today, hotels can use first-party data, CRM and automation to better understand their guests, personalise communications and generate more direct bookings.
Which are the direct sales strategies that you need to implement in your hotel?
More and more, the goal of many hotel chains and independent hotels is to decrease how much they depend on OTAs and tour operators; in other words, improving their infrastructure in terms of direct sales strategies and tools that enable them to be more independent. Even though in some cases this means a substantial investment, the result is satisfactory, especially when they start having more direct reservations. But, which is the ideal combination to reach this goal?
Introducing Hotel Data: How to implement a lead generation strategy
As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.
What is brand awareness and how does it benefit your hotel?
Hotel brand awareness helps guests remember a hotel, trust it and book directly again. In this article, we explain how to build it through the guest experience, first-party data, CRM and personalised communication.