Beyond service: how to improve guest satisfaction in hotels
Guest satisfaction goes beyond service: it depends on when and how you collect their feedback. Discover how to improve it continuously and strategically.
Guest satisfaction goes beyond service: it depends on when and how you collect their feedback. Discover how to improve it continuously and strategically.
We examine how generating and activating enriched guest data via a captive portal can become the cornerstone of direct-booking growth in hotels. A vital requirement to optimise results, foster loyalty and strengthen the hotel’s own channel in a highly competitive market.
We analyze how a smart WiFi solution allows hotels to turn guest access into a strategic channel: capturing high-quality data, integrating with hotel systems, and effectively increasing direct bookings over commission-based channels.
An effective email-marketing strategy builds guest loyalty through personalised messages, smart segmentation and valuable content, strengthening customer relationships and boosting direct bookings.
It is now possible to compare and analyse the results of satisfaction surveys of hotels within the same chain.
Jimmy Pons is one of Spain’s tourism industry’s leading applied innovation experts.