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As soon as we started Hotelinking, we realized the hotel sector was missing a key part of driving the direct reservation channel. The main reason was, and continues to be, the lack of data that is useable from a digital marketing point of view. The scarcity of guest data in the hotel sector is due to a number of factors. The main and most impacting factor is the origin of bookings, which go through intermediaries that do not allow key client or guest information to be passed to the hotel or chain.

Working alongside all our clients every day, we have been able to build and consolidate unique knowledge that we now want to share via this book. We know exactly which ingredients are needed for the recipe of success, and using not only this book, but also other documents that we will publish, we want to put all of our knowledge at the disposal of the hotel industry and their employees.

This book was written for all of these, especially those who want to expand their knowledge of new technology and advanced marketing strategies that will allow their hotel or chain to significantly improve the direct relationship with their clients. The origin of new hotel marketing strategies is in the powerful concept of Hotel Data.

Email marketing has existed for decades as a highly valuable resource for commercial departments worldwide. However, in the hospitality sector, it has never gained the prominence it enjoys in other industries.

By following innovative processes and strategies to generate high-quality and substantial volumes of data, email marketing can become one of the primary channels for generating direct bookings. This book contains all the strategies to implement, technologies to adopt, tips, tricks, and step-by-step guides to transforming email marketing into a powerful tool for disintermediating hotel reservations.

The book includes the collaboration of several renowned national email marketing experts: Xisco Lladó (CTO Hotelinking), Carlos Moncho (SVP Cendyn Marketing Cloud), Vanesa Tejada (SEO & Content Specialist at Roiback), Jesús Ramón (Managing Director ADGTravel), Marga Escandell (Communication Specialist at Barceló Hotel Group), and Tomeu Fiol (CMO of Hotelinking).

5G technology will change the way the world as we know it.

This mobile technology generation will help to digitalise the economy and contribute towards the global digital transformation while meeting people’s communication and connectivity needs. This development will impact all sectors, including tourism: 5G will provide tourists with a new travel experience, encouraging the knowledge and immersion in each destination besides opening new sales and development opportunities for tourism-related companies.

Its arrival, however, poses many questions about the way it works, access, impact and applications. This book offers an in-depth explanation, condensed and in an easy to understand language, of all essential technical aspects and implications that the 5G technology implies for a hotel.