What is brand awareness and how does it benefit your hotel?
Brand Awareness: this concept is what measures the popularity of a corporate brand.
Category: Marketing
How a hotel CRM helps comply with the new data protection regulation.
Hotel data management requires that the CRM complies with the General Data Protection Regulation (GDPR): clear consent, secure processing and proper traceability. A fundamental pillar to preserve guest trust and avoid penalties in hospitality.
Is your hotel prepared to apply the GDPR?
The new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.
Does your hotel know how to do email marketing without becoming boring?
Learn how to craft email-marketing campaigns that break the mold: dynamic segmentation, creative content, smart timing and genuine personalization to capture guest attention and drive loyalty and direct bookings.
Marketing automation. What is marketing automation for hotels?
Marketing automation gives you greater control over the online actions implemented by your hotel.