Most hotel marketing teams operate under the assumption that their guest databases represent comprehensive coverage of past visitors, but systematic audits consistently reveal that fewer than 25% of actual guests can be effectively reached through email campaigns. We like to introduce these articles with practical examples based on the experiences hotel groups share with us […]
When it comes to GDPR, a million-dollar fine is not always linked to a cyber-attack: it can also be due to poor management of guest data in areas such as retention, consent or processing. When the CEO of a hotel group with 47 properties was asked by the board to assess the maturity of its […]
A few years ago, this question would not have made much sense. Now, with the rise of OTT or streaming platforms (Netflix, HBO, Disney +, Amazon Prime…), there are increasingly more guests who want to continue enjoying their favourite TV shows or movies while staying in your hotel. A good selection of several international television […]
Many marketing professionals, including those in the hospitality industry, thought that the sky would fall in when Google announced that they were doing away with “Third Party Cookies”. Faced with this new scenario, the spotlight quickly shifted to “First Party Data.” This is an important change that will define future retargeting, social media, display, SEM […]
The hospitality industry has become aware of the advantages of automating processes in their hotels to become more efficient, profitable and sustainable and thus be able to focus on offering a great experience to their guests.
Improving your hotel’s WIFI connection has a direct impact on customer satisfaction. But, in addition to enhancing your reputation, it can help you achieve your sustainability and energy efficiency goals.
