We show how to audit hotel guest data quality through email validation, duplicate detection, system consistency and actionable segmentation. An essential step to maximise direct bookings and prevent revenue leakage.
We explore the strategic framework for guest data management in hotel groups: quality, consent, retention, access and audit. An essential approach to ensure regulatory compliance, optimise operations and turn the guest database into a key asset that drives loyalty and direct bookings.
We analyse how shifts in guests’ content-consumption habits are forcing hotels to rethink their in-room TV offering: streaming access, robust WiFi and an intuitive experience are no longer optional.
Strategic collection of owned guest data becomes the cornerstone of hotel loyalty: enabling effective segmentation, personalised communication and reduced dependency on intermediaries to boost direct bookings.
The hospitality industry has become aware of the advantages of automating processes in their hotels to become more efficient, profitable and sustainable and thus be able to focus on offering a great experience to their guests.
Improving your hotel’s WIFI connection has a direct impact on customer satisfaction. But, in addition to enhancing your reputation, it can help you achieve your sustainability and energy efficiency goals.
