To obtain optimum results in email marketing campaigns, it is fundamental that the time that passes between when the email is sent and when it is received is as short as possible.
For this, automated communications related to guest behaviour are a perfect occasion to achieve an increased ratio of interaction. The reward system helps to achieve an average opening ratio which is higher than 60 %, significantly above average for the sector, which is below 20 %.
Additionally, rewards help the guest to link the hotel brand or chain to the name of the property that they are staying in.