Tag: Database
Email marketing campaigns to draw the attention of customers who have forgotten about us
Email can be one of the most valuable marketing resources, especially for the hotel industry.
Customer types and trends that affect your guest
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
What methods can a hotel use to capture guest data?
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
Why is it crucial to verify your contacts’ email addresses?
For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.
Jorge Morell (Términos y condiciones): “Only a third of spanish SME’s have properly adapted to the GDPR.”
Jorge Morell Ramos is the founder of the consultancy firm on technological law and legal tech, Términos y Condiciones. He has been providing legal services regarding technological law for the last 10 years, in both the public and private sectors.
How to create a quality database for your hotel
Having a top-quality database is fundamental. This allows you to carry out marketing actions that lead to the increased recognition of the hotel brand among travellers, the promotion of the brand’s reputation and an increase in returning guests booking through the direct channel.