Tag: Email marketing

How verified guest databases become revenue engines through systematic campaign automation—and why manual email marketing fails at enterprise scale. A 34-property hotel group sent identical promotional emails to 180,000 past guests last month. The campaign generated just 47 direct bookings—a conversion rate of 0.026%. Three weeks later, they implemented automated segmentation and personalization workflows. The […]

In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue. Yet, many hotel groups fall short in capturing the majority of guest data from visitors who stay at their properties. This results in missed opportunities for marketing, diminished revenue growth, and […]

Black Friday and Cyber Monday are two excellent days to boost sales.

Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter.  Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]

Being aware of who our customers are is key to ensuring successful sales in the medium and long term.

Far from being obsolete, email marketing is still relevant and can help you build customer loyalty to increase your direct bookings.