Tag: Email marketing
Building a High-Quality Guest Database Machine: A Strategic Guide for Hotel Groups
In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue. Yet, many hotel groups fall short in capturing the majority of guest data from visitors who stay at their properties. This results in missed opportunities for marketing, diminished revenue growth, and […]
Black Friday: Essential tools for an effective campaign.
Black Friday and Cyber Monday are two excellent days to boost sales.
Learning to foster loyalty: the importance of a good email marketing strategy for hotels
Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter. Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]
Attracting Generation Z to your hotel.
Being aware of who our customers are is key to ensuring successful sales in the medium and long term.
Why email marketing can help you disintermediate bookings.
Far from being obsolete, email marketing is still relevant and can help you build customer loyalty to increase your direct bookings.
Email Marketing Guide: How to analyse the results of a hotel email marketing campaign (III)
Learning to unleash the full potential of Google Analytics is essential to success in your email marketing campaigns.
