Tag: Hotel Data
Building a High-Quality Guest Database Machine: A Strategic Guide for Hotel Groups
In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue. Yet, many hotel groups fall short in capturing the majority of guest data from visitors who stay at their properties. This results in missed opportunities for marketing, diminished revenue growth, and […]
Rafel Crespí Cladera (UIB and Cátedra Banca March de la Empresa Familiar): “Hotel companies have a large amount of information that can generate a lot of added value when managed properly.”
Rafel Crespí Cladera is Business Administration Professor at the UIB and Manager at Cátedra Banca March de la Empresa Familiar.
How to survive to a world without third-party cookies
Having your own databases and tools to collect user information on your hotel’s website will be crucial after this change in the game rules expected in 2024.
How to build a quality database for hotels.
The importance of a good database for hotels lies in having methods that enable their collection and subsequent processing safely and efficiently.
Email Marketing Guide: How to obtain direct bookings from repeat guests. Email marketing versus other sources of traffic.
Email marketing is the best strategy to generate direct bookings from repeating guests and help reduce CAC.
Email Marketing Guide: How can email marketing lead repeat guests’ reservations to the direct channel?
Learn all the strategies, technologies, tips and tricks to turn email marketing into a powerful channel to disintermediate bookings. In each article we teach in a practical way and with examples everything you need to implement in your campaigns. Ready to launch your email marketing strategy? Let’s start!