One of the main benefits of fostering loyalty is the opportunity to obtain new bookings from repeating clients via a direct channel, thus saving expenditure on commissions. To do this, you will need to focus on the contact details contained in the increasingly important Hotel Data.
To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).
Do you know the potential of email marketing? This strategy, when well-executed, is an online marketing favourite for the hotel sector.
Social CRM is the strategy that includes your hotel’s social media accounts, networks where your customers and potential customers are.
Email marketing is an essential tool for your hotel. If well-executed, it can help you keep interest alive among your contacts.
Marketing automation gives you greater control over the online actions implemented by your hotel.
