Why Hotel Network Operations Centers Must Evolve

WiFiBot

Why Hotel Network Operations Centers Must Evolve: From Reactive Monitoring to Autonomous Network Management

The myth persists that outsourcing network monitoring to traditional NOCs guarantees reliable hotel connectivity. Reality tells a different story: 78% of hotel IT directors report inadequate incident transparency from NOC providers, while guest WiFi complaints correlate with 34% of negative reviews. The fundamental flaw isn’t technical capability—it’s the reactive, opaque approach that treats network management […]

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Carlos Otin Senior Network Engineer en Hotelinking
Hotel email marketing automation

Hotel email marketing automation: The operational framework that transforms guest data into direct bookings

How verified guest databases become revenue engines through systematic campaign automation—and why manual email marketing fails at enterprise scale. A 34-property hotel group sent identical promotional emails to 180,000 past guests last month. The campaign generated just 47 direct bookings—a conversion rate of 0.026%. Three weeks later, they implemented automated segmentation and personalization workflows. The […]

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Hotel Email Verification Systems

Hotel Email Verification Systems: The Technical Architecture That Stops Revenue Leaks at the Source

Most hotel IT teams deploy email collection systems that accept invalid addresses at a 30-40% rate, creating downstream deliverability problems that cost millions in missed direct bookings and damaged sender reputation. A 34-property European hotel group’s Marketing Director couldn’t understand why their email campaigns were generating only 2.3% conversion rates despite targeting past guests with […]

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Hotel guest data quality management

Hotel guest data quality management: The audit methodology that reveals hidden revenue leaks

Most hotel marketing teams operate under the assumption that their guest databases represent comprehensive coverage of past visitors, but systematic audits consistently reveal that fewer than 25% of actual guests can be effectively reached through email campaigns. We like to introduce these articles with practical examples based on the experiences hotel groups share with us […]

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Support from the European Regional Development Fund (ERDF)

Support from the European Regional Development Fund (ERDF)

Hotelinking has received funding from the Government of the Balearic Islands, co-financed by the European Regional Development Fund (ERDF), amounting to €20,000, for the implementation of its 2025 Internationalization Plan. The objective of this initiative is to strengthen the company’s international presence through actions such as the development of an internationalization plan, digital marketing in […]

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Integración Sihot

New integration with SIHOT: More flexibility and automation for your hotel

At Hotelinking, we are always looking to offer solutions that optimise the hotel operation and improve the guest experience. Today, we are pleased to announce a new improvement in our integration with SIHOT, one of the most advanced hotel management platforms in the market. This upgrade not only strengthens the stability of the system, but also adds flexibility and automation to several key processes.

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