Most hotel IT teams deploy email collection systems that accept invalid addresses at a 30-40% rate, creating downstream deliverability problems that cost millions in missed direct bookings and damaged sender reputation. A 34-property European hotel group’s Marketing Director couldn’t understand why their email campaigns were generating only 2.3% conversion rates despite targeting past guests with […]
Hotelinking has received funding from the Government of the Balearic Islands, co-financed by the European Regional Development Fund (ERDF), amounting to €20,000, for the implementation of its 2025 Internationalization Plan. The objective of this initiative is to strengthen the company’s international presence through actions such as the development of an internationalization plan, digital marketing in […]
At Hotelinking, we are always looking to offer solutions that optimise the hotel operation and improve the guest experience. Today, we are pleased to announce a new improvement in our integration with SIHOT, one of the most advanced hotel management platforms in the market. This upgrade not only strengthens the stability of the system, but also adds flexibility and automation to several key processes.
In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue. Yet, many hotel groups fall short in capturing the majority of guest data from visitors who stay at their properties. This results in missed opportunities for marketing, diminished revenue growth, and […]
The founder of RD Optimise, Jordi Sastre, has a wealth of experience in hotel distribution, direct sales development, revenue management, and digital marketing from his time working as Head of Direct Sales, eCommerce, and Marketing at organisations like Barceló Hotels & Resorts, PortBlue Hotels, Logitravel, and Baleària.
The hotel business is changing dramatically in the digital era, and digital check-in systems are leading the way in improving visitor experiences. However, there are significant differences in these strategies’ efficacy, particularly when hotel groups use them because they have particular operating requirements. The reasons why specialized digital check-in solutions work far better for hotel […]
There are many factors driving the switch from traditional hotel front desks to digital check-in and check-out solutions, including technological advancement, guest preferences, operational effectiveness, and financial considerations. Below is an analysis of the variables that could impact this transition: Technological Progress: As technology advances, digital solutions become increasingly complex, user-friendly, and secure. This enhances […]
