The Build vs. Buy Decision Framework for Hotel Check-in Automation Software

AutoCheckin

The Build vs. Buy Decision Framework for Hotel Check-in Automation Software

In the era of hotel automation, choosing whether to build or buy a digital check-in solution is a strategic dilemma for hotel groups. This guide examines how effective self check-in implementation can cut costs, integrate with the PMS and elevate the guest experience.

Read more
Daniel Alzina CEO de Hotelinking
Why Hotel Network Operations Centers Must Evolve

Why Hotel Network Operations Centers Must Evolve: From Reactive Monitoring to Autonomous Network Management

The myth persists that outsourcing network monitoring to traditional NOCs guarantees reliable hotel connectivity. The reality is different: 78% of hotel IT directors report a lack of transparency in incidents managed by these providers. Moreover, guest WiFi complaints directly correlate with 34% of negative reviews. The fundamental flaw is not (just) technical capability, but the […]

Read more
Hotel email marketing automation

Hotel email marketing automation: The operational framework that transforms guest data into direct bookings

How verified guest databases become revenue engines through systematic campaign automation—and why manual email marketing fails at enterprise scale. A 34-property hotel group sent identical promotional emails to 180,000 past guests last month. The campaign generated just 47 direct bookings—a conversion rate of 0.026%. Three weeks later, they implemented automated segmentation and personalization workflows. The […]

Read more
Hotel Email Verification Systems

Hotel Email Verification Systems: The Technical Architecture That Stops Revenue Leaks at the Source

Most hotel IT teams deploy email collection systems that accept invalid addresses at a 30-40% rate, creating downstream deliverability problems that cost millions in missed direct bookings and damaged sender reputation. A 34-property European hotel group’s Marketing Director couldn’t understand why their email campaigns were generating only 2.3% conversion rates despite targeting past guests with […]

Read more
Hotel guest data quality management

Hotel guest data quality management: The audit methodology that reveals hidden revenue leaks

Most hotel marketing teams operate under the assumption that their guest databases represent comprehensive coverage of past visitors, but systematic audits consistently reveal that fewer than 25% of actual guests can be effectively reached through email campaigns. We like to introduce these articles with practical examples based on the experiences hotel groups share with us […]

Read more