In the era of hotel automation, choosing whether to build or buy a digital check-in solution is a strategic dilemma for hotel groups. This guide examines how effective self check-in implementation can cut costs, integrate with the PMS and elevate the guest experience.
This business guide explores how automating the hotel front desk can reduce manual tasks by up to 80%, from check-ins and payments to guest registration. It’s a key solution to optimise processes, integrate with the PMS, and enhance the guest experience across hotel environments.
The myth persists that outsourcing network monitoring to traditional NOCs guarantees reliable hotel connectivity. The reality is different: 78% of hotel IT directors report a lack of transparency in incidents managed by these providers. Moreover, guest WiFi complaints directly correlate with 34% of negative reviews. The fundamental flaw is not (just) technical capability, but the […]
How verified guest databases become revenue engines through systematic campaign automation—and why manual email marketing fails at enterprise scale. A 34-property hotel group sent identical promotional emails to 180,000 past guests last month. The campaign generated just 47 direct bookings—a conversion rate of 0.026%. Three weeks later, they implemented automated segmentation and personalization workflows. The […]
Most hotel IT teams deploy email collection systems that accept invalid addresses at a 30-40% rate, creating downstream deliverability problems that cost millions in missed direct bookings and damaged sender reputation. A 34-property European hotel group’s Marketing Director couldn’t understand why their email campaigns were generating only 2.3% conversion rates despite targeting past guests with […]
Most hotel marketing teams operate under the assumption that their guest databases represent comprehensive coverage of past visitors, but systematic audits consistently reveal that fewer than 25% of actual guests can be effectively reached through email campaigns. We like to introduce these articles with practical examples based on the experiences hotel groups share with us […]
When it comes to GDPR, a million-dollar fine is not always linked to a cyber-attack: it can also be due to poor management of guest data in areas such as retention, consent or processing. When the CEO of a hotel group with 47 properties was asked by the board to assess the maturity of its […]
