Hotel email marketing automation: The operational framework that transforms guest data into direct bookings

Most hotel IT teams deploy email collection systems that accept invalid addresses at a 30-40% rate, creating downstream deliverability problems that cost millions in missed direct bookings and damaged sender reputation. A 34-property European hotel group’s Marketing Director couldn’t understand why their email campaigns were generating only 2.3% conversion rates despite targeting past guests with […]

Most hotel marketing teams operate under the assumption that their guest databases represent comprehensive coverage of past visitors, but systematic audits consistently reveal that fewer than 25% of actual guests can be effectively reached through email campaigns. We like to introduce these articles with practical examples based on the experiences hotel groups share with us […]

When it comes to GDPR, a million-dollar fine is not always linked to a cyber-attack: it can also be due to poor management of guest data in areas such as retention, consent or processing. When the CEO of a hotel group with 47 properties was asked by the board to assess the maturity of its […]

Hotelinking has received funding from the Government of the Balearic Islands, co-financed by the European Regional Development Fund (ERDF), amounting to €20,000, for the implementation of its 2025 Internationalization Plan. The objective of this initiative is to strengthen the company’s international presence through actions such as the development of an internationalization plan, digital marketing in […]

At Hotelinking, we are always looking to offer solutions that optimise the hotel operation and improve the guest experience. Today, we are pleased to announce a new improvement in our integration with SIHOT, one of the most advanced hotel management platforms in the market. This upgrade not only strengthens the stability of the system, but also adds flexibility and automation to several key processes.

In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue. Yet, many hotel groups fall short in capturing the majority of guest data from visitors who stay at their properties. This results in missed opportunities for marketing, diminished revenue growth, and […]