[Whitepaper] What is GDPR? Know all about the General Data Protection Regulation.
The GDPR (General Data Protection Regulation) is a regulation that aims to strengthen and unify the data protection of EU citizens.
Which strategies work to increase traffic to your hotel website?
We explore key tactics to boost your hotel’s website traffic: covering SEO, PPC, relevant content, social media and site-optimization with the goal of attracting qualified visits and driving direct bookings.
What is brand awareness and how does it benefit your hotel?
Brand Awareness: this concept is what measures the popularity of a corporate brand.
How a hotel CRM helps comply with the new data protection regulation.
Hotel data management requires that the CRM complies with the General Data Protection Regulation (GDPR): clear consent, secure processing and proper traceability. A fundamental pillar to preserve guest trust and avoid penalties in hospitality.
Is your hotel prepared to apply the GDPR?
The new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.
Hotel email marketing: how to create campaigns that do not bore guests and generate direct bookings
Email marketing remains one of the most effective channels for building guest loyalty and increasing direct bookings, but it only works when it is supported by data, segmentation and automation. In this article, we look at how to create more relevant, personalized and useful campaigns for every stage of the guest journey.