Beyond service: how to improve guest satisfaction in hotels
Guest satisfaction goes beyond service: it depends on when and how you collect their feedback. Discover how to improve it continuously and strategically.
Author: Tomeu Fiol
Hotel online check-in: how to implement it step by step without affecting front desk operations
Online check-in allows hotels to streamline guest arrivals, reduce front desk queues and optimise operational processes. In this guide, we explain what hotels need to implement it correctly, how the process works and what mistakes to avoid when integrating it without affecting daily operations.
Hotel CRM: the key to the new era of loyalty and direct sales
A hotel CRM in 2026 captures, segments and activates guest data automatically — reducing OTA dependency by up to 30% and turning every stay into a direct booking opportunity.
The new era of hotel communication: conversation, automation and artificial intelligence
The integration of WhatsApp and artificial intelligence marks a new stage in the guest experience and hotel communication, transforming the digital relationship between hotels and travelers into a more immediate, automated, and data-driven model.
Hotel marketing trends for 2026: proprietary data, automation and independence from OTAs
First-party data, intelligent automation and direct channel growth: the five hotel marketing trends reshaping how hotel groups compete and retain guests in 2026.
Support from the European Regional Development Fund (ERDF)
La empresa ha recibido una ayuda de 20.000 €, cofinanciada por el Fondo Europeo de Desarrollo Regional (FEDER), para ejecutar su plan de internacionalización 2025.