MarketingCreative ideas to attract more guests to your hotel’s website: engaging content creation, social-media campaigns, last-minute direct bookings and smart use of guest data for segmentation and acquisition activation.
Read more![[Whitepaper] What is GDPR? Know all about the General Data Protection Regulation.](/_next/image/?url=%2Fblog%2Fwhat-is-gdpr-know-all-about-the-general-data-protection-regulation%2F45GDPR.png&w=3840&q=75&dpl=dpl_79tm6wBj5dAfosbzo4ivD2dZU4Xc)
UpdatesThe GDPR (General Data Protection Regulation) is a regulation that aims to strengthen and unify the data protection of EU citizens.
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MarketingWe explore key tactics to boost your hotel’s website traffic: covering SEO, PPC, relevant content, social media and site-optimization with the goal of attracting qualified visits and driving direct bookings.
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MarketingHotel brand awareness helps guests remember a hotel, trust it and book directly again. In this article, we explain how to build it through the guest experience, first-party data, CRM and personalised communication.
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MarketingHotel data management requires that the CRM complies with the General Data Protection Regulation (GDPR): clear consent, secure processing and proper traceability. A fundamental pillar to preserve guest trust and avoid penalties in hospitality.
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MarketingThe new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.
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