Hotel CRM: the key to the new era of loyalty and direct sales
A hotel CRM in 2026 captures, segments and activates guest data automatically — reducing OTA dependency by up to 30% and turning every stay into a direct booking opportunity.
Category: Guestmaker
The new era of hotel communication: conversation, automation and artificial intelligence
The integration of WhatsApp and artificial intelligence marks a new stage in the guest experience and hotel communication, transforming the digital relationship between hotels and travelers into a more immediate, automated, and data-driven model.
A practical guide to integrating the captive portal with the PMS without disrupting the guest experience
How to design an effective integration between the captive portal and the hotel PMS: technical architecture, real-time validation, security, data synchronisation and guest verification. A practical approach to improving data quality and operational efficiency.
Building a High-Quality Guest Database Machine: A Strategic Guide for Hotel Groups
In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue.
Driving Up Hotel Groups’ Loyalty Program Sign-Ups
To achieve long-term profitability and success in such a volatile and highly competitive industry as hospitality, it is essential to cultivate and nurture guest loyalty.
The Power of High-Quality Guest Data in Hotel Revenue Growth
We examine how generating and activating enriched guest data via a captive portal can become the cornerstone of direct-booking growth in hotels. A vital requirement to optimise results, foster loyalty and strengthen the hotel’s own channel in a highly competitive market.