What is brand awareness and how does it benefit your hotel?
Brand Awareness: this concept is what measures the popularity of a corporate brand.
Category: Marketing
How a hotel CRM helps comply with the new data protection regulation.
Hotel data management requires that the CRM complies with the General Data Protection Regulation (GDPR): clear consent, secure processing and proper traceability. A fundamental pillar to preserve guest trust and avoid penalties in hospitality.
Is your hotel prepared to apply the GDPR?
The new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.
Hotel email marketing: how to create campaigns that do not bore guests and generate direct bookings
Email marketing remains one of the most effective channels for building guest loyalty and increasing direct bookings, but it only works when it is supported by data, segmentation and automation. In this article, we look at how to create more relevant, personalized and useful campaigns for every stage of the guest journey.
Hotel marketing automation: what it is and how it helps increase direct sales
Hotel marketing automation is no longer just about sending emails, but about activating guest data at every stage of the stay. In an environment shaped by dependence on intermediaries and the need for personalisation, connecting systems, segmenting audiences and automating communications becomes key to building loyalty, improving the experience and boosting direct sales.