What is brand awareness and how does it benefit your hotel?
Brand Awareness: this concept is what measures the popularity of a corporate brand.
Category: Marketing
How a hotel CRM helps comply with the new data protection regulation.
Hotel data management requires that the CRM complies with the General Data Protection Regulation (GDPR): clear consent, secure processing and proper traceability. A fundamental pillar to preserve guest trust and avoid penalties in hospitality.
Is your hotel prepared to apply the GDPR?
The new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.
Does your hotel know how to do email marketing without becoming boring?
Learn how to craft email-marketing campaigns that break the mold: dynamic segmentation, creative content, smart timing and genuine personalization to capture guest attention and drive loyalty and direct bookings.
Hotel marketing automation: what it is and how it helps increase direct sales
Hotel marketing automation is no longer just about sending emails, but about activating guest data at every stage of the stay. In an environment shaped by dependence on intermediaries and the need for personalisation, connecting systems, segmenting audiences and automating communications becomes key to building loyalty, improving the experience and boosting direct sales.