Before starting an email marketing strategy, the data verification and cleaning process is very important so as not to damage the reputation of the hotel brand domain.
Email marketing is the best strategy to generate direct bookings from repeating guests and help reduce CAC.
Learn all the strategies, technologies, tips and tricks to turn email marketing into a powerful channel to disintermediate bookings. In each article we teach in a practical way and with examples everything you need to implement in your campaigns. Ready to launch your email marketing strategy? Let’s start!
Rafael de Jorge is a great expert in marketing and innovation who has recently created a digital school of technology, creativity and ethics for the tourism sector.
Once the state of alarm has finished and borders have been opened among autonomous communities and to foreigners, holidays seem to be a step closer.
There are increasingly more hotels using technologic systems or tools because they’ve become a much more decisive factor than price and the offer when it comes to improving the guest experience.
