Laura Rampérez is CEO and co-founder of Inturea, a project that she has led for 5 years and has become a reference for tourism brands.

New technologies offer new possibilities to gain more visibility, recover customers and attract new ones.

The current situation shows the need to invest in tools that allow to know the customer better.

Hotelinking is increasingly connecting to a wide range of property management systems to transform the possibilities offered by guest data.

Hotelinking integrates with Impala, a solution that instantly connects third-party applications with multiple hotel PMS.

Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.