Rafa Soler has a degree in Business Science and more than 14 years’ experience working with entrepreneurs and start-ups from the technology-based business incubator at Parc Bit.

An internet connection is nowadays practically a must in all sort of properties.

Email marketing is a crucial technique for the hotel sector. Among other reasons, because it is a direct marketing strategy that makes it possible to provide a key service to the guest, improve your brand awareness and to foster your current guests’ loyalty, promoting, especially, direct sales.

Nowadays, all sectors are going through a great revolution: data revolution.

We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.

The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.