MarketingEmail marketing campaigns to draw the attention of customers who have forgotten about us
Email can be one of the most valuable marketing resources, especially for the hotel industry.
Read moreTag: Database
Marketing
GuestmakerWhat does a captive portal mean to the hotel sector?
An internet connection is nowadays practically a must in all sort of properties.
Read more
Hotel loyaltyCustomer types and trends that affect your guest
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
Read more
Hotel TechnologyWhat methods can a hotel use to capture guest data?
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
Read more
MarketingWhy is it crucial to verify your contacts’ email addresses?
For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.
Read more
InterviewsJorge Morell (Términos y condiciones): “Only a third of spanish SME’s have properly adapted to the GDPR.”
Jorge Morell Ramos is the founder of the consultancy firm on technological law and legal tech, Términos y Condiciones. He has been providing legal services regarding technological law for the last 10 years, in both the public and private sectors.
Read more