Tag: Email marketing

Email marketing is a crucial technique for the hotel sector. Among other reasons, because it is a direct marketing strategy that makes it possible to provide a key service to the guest, improve your brand awareness and to foster your current guests’ loyalty, promoting, especially, direct sales.

Tomeu FiolCMO de Hotelinking

We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.

Adrián Martorell PalauMarketing & Digital Transformation Specialist

CRM software is a crucial element that allows for effective communication and customer relationship management.

Tomeu FiolCMO de Hotelinking

For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.

Tomeu FiolCMO de Hotelinking

In a market as competitive as the hotel sector, it is crucial to turn your brand into a reference point for its target market when trying to secure more direct sales. However, getting your company to be the first one that a client thinks of when they consider booking a hotel can be a challenge in its own right.

Adrián Martorell PalauMarketing & Digital Transformation Specialist

From ADGTravel and Hotelinking, we have conducted a global benchmark study on newsletters. In it, we analyse the messages and their usability to evaluate their effectiveness and conversion power.

Tomeu FiolCMO de Hotelinking