MarketingEmail Marketing Guide: How to obtain direct bookings from repeat guests. Email marketing versus other sources of traffic.
Email marketing is the best strategy to generate direct bookings from repeating guests and help reduce CAC.
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Marketing
MarketingEmail Marketing Guide: How can email marketing lead repeat guests’ reservations to the direct channel?
Learn all the strategies, technologies, tips and tricks to turn email marketing into a powerful channel to disintermediate bookings. In each article we teach in a practical way and with examples everything you need to implement in your campaigns. Ready to launch your email marketing strategy? Let’s start!
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InterviewsRafael de Jorge (Growtur): “Investing in technology is just as important as training people to know how to use it.”
Rafael de Jorge is a great expert in marketing and innovation who has recently created a digital school of technology, creativity and ethics for the tourism sector.
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InterviewsLaura Rampérez (Inturea): “To know the most profitable traveller is essential to implement any experience branding.”
Laura Rampérez is CEO and co-founder of Inturea, a project that she has led for 5 years and has become a reference for tourism brands.
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MarketingHow to attract guests to your hotel when bookings drop?
New technologies offer new possibilities to gain more visibility, recover customers and attract new ones.
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MarketingFour ways to improve the awareness of your hotel’s brand
In a market as competitive as the hotel sector, it is crucial to turn your brand into a reference point for its target market when trying to secure more direct sales. However, getting your company to be the first one that a client thinks of when they consider booking a hotel can be a challenge in its own right.
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