In today’s highly competitive hospitality industry, a comprehensive and high-quality guest database is crucial for driving direct bookings, enhancing guest loyalty, and maximizing revenue. Yet, many hotel groups fall short in capturing the majority of guest data from visitors who stay at their properties. This results in missed opportunities for marketing, diminished revenue growth, and […]
In the ever-changing realm of hospitality, hotels are constantly searching for inventive approaches to not only draw in but also to improve their experiences and stimulate revenue expansion. An essential element in attaining these goals is the efficient handling of guest data. Nevertheless, hotel owners frequently have difficulties in obtaining and utilizing top-notch guest information […]
Digital technology has radically changed the hotel industry. Although trends certainly come and go, one tool that remains essential for building long-lasting relationships with your customers is the newsletter. Google’s announcement that third-party cookies will disappear has put the focus back on the direct collection of data (first-party data) and its consequent use when producing […]
Rafel Crespí Cladera is Business Administration Professor at the UIB and Manager at Cátedra Banca March de la Empresa Familiar.
The importance of a good database for hotels lies in having methods that enable their collection and subsequent processing safely and efficiently.
Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.
