Tag: Email marketing

To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).

An effective hotel email-marketing strategy combines smart segmentation, value-driven content and timely sends to build guest loyalty, drive direct bookings and optimise return on investment.

We explore key tactics to boost your hotel’s website traffic: covering SEO, PPC, relevant content, social media and site-optimization with the goal of attracting qualified visits and driving direct bookings.

Learn how to craft email-marketing campaigns that break the mold: dynamic segmentation, creative content, smart timing and genuine personalization to capture guest attention and drive loyalty and direct bookings.

Marketing automation gives you greater control over the online actions implemented by your hotel.