Tag: Email marketing

5 key reasons to invest in a hotel CRM
Marketing 2 Min read

5 key reasons to invest in a hotel CRM

CRM software is a crucial element that allows for effective communication and customer relationship management.

Tomeu Fiol CMO de Hotelinking
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Why is it crucial to verify your contacts’ email addresses?
Marketing 2:50 Min read

Why is it crucial to verify your contacts’ email addresses?

For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.

Tomeu Fiol CMO de Hotelinking
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Four ways to improve the awareness of your hotel’s brand
Marketing 3:20 Min read

Four ways to improve the awareness of your hotel’s brand

In a market as competitive as the hotel sector, it is crucial to turn your brand into a reference point for its target market when trying to secure more direct sales. However, getting your company to be the first one that a client thinks of when they consider booking a hotel can be a challenge in its own right.

Adrián Martorell Palau Marketing Specialist
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How to design a newsletter that generates conversion
Updates 2 Min read

[Study] How to design a newsletter that generates conversion

From ADGTravel and Hotelinking, we have conducted a global benchmark study on newsletters. In it, we analyse the messages and their usability to evaluate their effectiveness and conversion power.

Tomeu Fiol CMO de Hotelinking
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Customer loyalty hotel
Hotel loyalty 3:10 Min read

Marketing tools to make your hotel customers loyal.

To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).

Adrián Martorell Palau Marketing Specialist
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The 5 essential email marketing campaigns for your hotel
Marketing 3:43 Min read

The 5 essential email marketing campaigns for your hotel

Do you know the potential of email marketing? This strategy, when well-executed, is an online marketing favourite for the hotel sector.

Adrián Martorell Palau Marketing Specialist
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