Most hotel marketing teams operate under the assumption that their guest databases represent comprehensive coverage of past visitors, but systematic audits consistently reveal that fewer than 25% of actual guests can be effectively reached through email campaigns. We like to introduce these articles with practical examples based on the experiences hotel groups share with us […]
Palma, Spain – April 16, 2024 Hotellinking has announced a partnership with Sojern, the leading digital marketing platform built for travel. Manel López, Head of Sales at Hotelinking comments: “Our goal from day one as a company has been to help hotels connect directly and efficiently with their guests, during and post-stay. Hotelinking enables hoteliers […]
From the Hotelinking marketing department, we have compiled a series of marketing trends that we believe will be relevant for the hotel sector in 2024. It will be essential to create effective strategies and have specialised services like those offered by Hotelinking to help collect high-quality data from our guests and thus segment our future […]
Tomeu Fiol is Hotelinking CMO and creator of Turisme Petit, a portal specialised in family tourism in Majorca and other destinations.
