
Which technology will hotels need in the new post-coronavirus era?
Once the state of alarm has finished and borders have been opened among autonomous communities and to foreigners, holidays seem to be a step closer.
Once the state of alarm has finished and borders have been opened among autonomous communities and to foreigners, holidays seem to be a step closer.
The current situation shows the need to invest in tools that allow to know the customer better.
Understanding the current behavior of demand is key to develope a digital strategy with an eye toward the future.
We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
In the last few days, the collapse of the iconic tour operator, Thomas Cook, has highlighted how important is it to diversify distribution and optimise revenue strategies for efficient hotel management.