Author: Tomeu Fiol

Nowadays we live in a digital reality that allows us to evaluate products and services, and have an impact on other consumers’ purchasing decisions. In the tourism industry, this is even more pronounced.

As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.

Creative ideas to attract more guests to your hotel’s website: engaging content creation, social-media campaigns, last-minute direct bookings and smart use of guest data for segmentation and acquisition activation.

The GDPR (General Data Protection Regulation) is a regulation that aims to strengthen and unify the data protection of EU citizens.

We explore key tactics to boost your hotel’s website traffic: covering SEO, PPC, relevant content, social media and site-optimization with the goal of attracting qualified visits and driving direct bookings.

Hotel brand awareness helps guests remember a hotel, trust it and book directly again. In this article, we explain how to build it through the guest experience, first-party data, CRM and personalised communication.