Author: Tomeu Fiol

Nowadays, all sectors are going through a great revolution: data revolution.

The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.

CRM software is a crucial element that allows for effective communication and customer relationship management.

Today, whether your hotel or chain manages its online presence or not, your customers, and even your most loyal followers, will talk about your products or services in some places on the network.

For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.

Hotel loyalty no longer depends only on discounts or points programmes. Today, hotels can use first-party data, CRM and automation to better understand their guests, personalise communications and generate more direct bookings.