Interviews
6:00 Min read
Rubén Zamora (Mallorca Ç Collection): “Using technology simplifies many daily tasks, but always with people in the background who can add a warm touch.”
Rubén Zamora is the General Manager of Mallorca Ç Collection, the hotel management company behind El Llorenç Parc de la Mar 5* hotel.
Updates
2:30 Min read
Prestige Software and Hotelinking now connected
Hotel management software solutions have become crucial tools for the development of daily operations and the optimisation of processes.
Marketing
5:00 Min read
Email Marketing Guide: Design tips for hotel email marketing campaigns.
There are numerous factors that make one design more effective than another.
Marketing
4:00 Min read
Email Marketing Guide: Automated follow-up emails key for the hotel sector that increase conversions.
It is advisable to integrate automated follow-up emails in the strategy in order to boost the results of email marketing campaigns.
Marketing
5:00 Min read
Email Marketing Guide: How to plan email campaigns for the hotel sector from scratch. (II)
There are endless options for email marketing campaigns that can be created, highlighting the unique features of the accomodation.
Marketing
2:30 Min read
Email Marketing Guide: How to plan email campaigns for the hotel sector from scratch. (I)
One of the keys to succeed with your email marketing campaigns is planning what you want to communicate.