MarketingWe explore key tactics to boost your hotel’s website traffic: covering SEO, PPC, relevant content, social media and site-optimization with the goal of attracting qualified visits and driving direct bookings.
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MarketingHotel brand awareness helps guests remember a hotel, trust it and book directly again. In this article, we explain how to build it through the guest experience, first-party data, CRM and personalised communication.
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MarketingHotel data management requires that the CRM complies with the General Data Protection Regulation (GDPR): clear consent, secure processing and proper traceability. A fundamental pillar to preserve guest trust and avoid penalties in hospitality.
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MarketingThe new General Data Protection Regulation (GDPR) has certain implications for hotels’ online activities.
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MarketingEmail marketing remains one of the most effective channels for building guest loyalty and increasing direct bookings, but it only works when it is supported by data, segmentation and automation. In this article, we look at how to create more relevant, personalized and useful campaigns for every stage of the guest journey.
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MarketingHotel marketing automation is no longer just about sending emails, but about activating guest data at every stage of the stay. In an environment shaped by dependence on intermediaries and the need for personalisation, connecting systems, segmenting audiences and automating communications becomes key to building loyalty, improving the experience and boosting direct sales.
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