Rubén Zamora is the General Manager of Mallorca Ç Collection, the hotel management company behind El Llorenç Parc de la Mar 5* hotel.

Hotel management software solutions have become crucial tools for the development of daily operations and the optimisation of processes.

There are numerous factors that make one design more effective than another.

It is advisable to integrate automated follow-up emails in the strategy in order to boost the results of email marketing campaigns.

There are endless options for email marketing campaigns that can be created, highlighting the unique features of the accomodation.

One of the keys to succeed with your email marketing campaigns is planning what you want to communicate.