Email Marketing Guide: What is the ideal frequency for sending email marketing campaigns?
The frequency of sending email campaigns is crucial to the success of your hotel marketing strategy.
Three keys to improving your hotel’s WiFi.
The guest experience is one of the main concerns in the hotel industry. Therefore, now more than ever, the relationship with the customer must be carefully managed at each of the stages, from the first contact with the accommodation until after the stay.
5G: a revolution for the hotel industry.
5G technology opens a wide range of possibilities in the world of the “Internet of things” and real-time information at the hotel.
Marta Jacob (UIB): “Tourists are increasingly seeking environmental attributes in accommodation.”
Marta Jacob has been a full professor in the Department of Applied Economics, University of the Balearic Islands, since 2009, and is the founder and driving force of the INTO Seminar.
Email Marketing Guide: 5 factors to successfully translate an email marketing campaign.
When we want to send emails in different languages simultaneously, translation and localization have to be present in the planning from the beginning.
Email Marketing Guide: Copy creation for hotel email marketing campaigns that increase conversions
Knowing the cognitive processes of the human being is fundamental to marketing.