Marketing actions to earn your guest’s loyalty
We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.
Customer types and trends that affect your guest
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
What methods can a hotel use to capture guest data?
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
5 key reasons to invest in a hotel CRM
CRM software is a crucial element that allows for effective communication and customer relationship management.
Nacho Jacobo (BookingCore): “Direct sales will have great value for hoteliers.”
Nacho Jacobo has been an entrepreneur and partner in several Balearic technology and marketing companies for more than 20 years.
Tips for improving your online reputation: responding to reviews
Today, whether your hotel or chain manages its online presence or not, your customers, and even your most loyal followers, will talk about your products or services in some places on the network.