
Why is a hotel-specific technology necessary?
Nowadays, all sectors are going through a great revolution: data revolution.
Nowadays, all sectors are going through a great revolution: data revolution.
We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
CRM software is a crucial element that allows for effective communication and customer relationship management.
Nacho Jacobo has been an entrepreneur and partner in several Balearic technology and marketing companies for more than 20 years.