MarketingEmail Marketing Guide: Hotel email marketing bad practices and how to avoid the infamous spam folder.
There are three golden rules that must be considered when sending email marketing campaigns to avoid the spam folder.
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MarketingEmail Marketing Guide: What to consider before launching email marketing campaigns.
Before starting an email marketing strategy, the data verification and cleaning process is very important so as not to damage the reputation of the hotel brand domain.
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MarketingEmail Marketing Guide: How to obtain direct bookings from repeat guests. Email marketing versus other sources of traffic.
Email marketing is the best strategy to generate direct bookings from repeating guests and help reduce CAC.
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MarketingEmail Marketing Guide: How can email marketing lead repeat guests’ reservations to the direct channel?
Learn all the strategies, technologies, tips and tricks to turn email marketing into a powerful channel to disintermediate bookings. In each article we teach in a practical way and with examples everything you need to implement in your campaigns. Ready to launch your email marketing strategy? Let’s start!
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InterviewsRafael de Jorge (Growtur): “Investing in technology is just as important as training people to know how to use it.”
Rafael de Jorge is a great expert in marketing and innovation who has recently created a digital school of technology, creativity and ethics for the tourism sector.
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Hotel TechnologyWhich technology will hotels need in the new post-coronavirus era?
Once the state of alarm has finished and borders have been opened among autonomous communities and to foreigners, holidays seem to be a step closer.
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