GuestmakerWhat does a captive portal mean to the hotel sector?
An internet connection is nowadays practically a must in all sort of properties.
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Guestmaker
MarketingThe importance of automating your email marketing campaigns
Email marketing is a crucial technique for the hotel sector. Among other reasons, because it is a direct marketing strategy that makes it possible to provide a key service to the guest, improve your brand awareness and to foster your current guests’ loyalty, promoting, especially, direct sales.
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Hotel TechnologyWhy is a hotel-specific technology necessary?
Nowadays, all sectors are going through a great revolution: data revolution.
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Hotel loyaltyMarketing actions to earn your guest’s loyalty
We know that although marketing represents a significant investment, the return you obtain is well worth the initial effort.
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Hotel loyaltyCustomer types and trends that affect your guest
The Internet has led consumer trends to vary significantly over the last 20 years, and one of the sectors that has experienced a substantial impact is the hotel industry.
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Hotel TechnologyWhat methods can a hotel use to capture guest data?
Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.
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