Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.

CRM software is a crucial element that allows for effective communication and customer relationship management.

Nacho Jacobo has been an entrepreneur and partner in several Balearic technology and marketing companies for more than 20 years.

Today, whether your hotel or chain manages its online presence or not, your customers, and even your most loyal followers, will talk about your products or services in some places on the network.

For hotels, it is now more important than ever for each of the actions and processes involved in the purchase cycle of their consumers to be verified, manageable and optimisable.

Hotelinking is now integrated with Avalon, one of the most innovative and popular hotel management systems in the market.