Do you know the potential of email marketing? This strategy, when well-executed, is an online marketing favourite for the hotel sector.

Thinking of effective ideas to attract more customers to your hotels that can adapt to your online marketing strategy is not easy.

Social CRM is the strategy that includes your hotel’s social media accounts, networks where your customers and potential customers are.

The GDPR (General Data Protection Regulation) is a regulation that aims to strengthen and unify the data protection of EU citizens.

Traditional marketing strategies are no longer as effective as they once were. Now, most of our potential customers are on the Internet.

Brand Awareness: this concept is what measures the popularity of a corporate brand.