Marketing5 proven benefits of marketing automation for your hotel
The most effective direct marketing campaigns are those that are carried out with precise contact information.
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UpdatesGood practice for the WiFi network prior to closing your hotel
Many hotels in our country close during low season. Preparing the WiFi network for closure is an important task.
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InterviewsJorge Morell (Términos y condiciones): “Only a third of spanish SME’s have properly adapted to the GDPR.”
Jorge Morell Ramos is the founder of the consultancy firm on technological law and legal tech, Términos y Condiciones. He has been providing legal services regarding technological law for the last 10 years, in both the public and private sectors.
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UpdatesHotelinking, now available in Chinese
In just a few years, China has consolidated itself as a potential emitter of tourists with a spectacular inter-annual growth, with more than 200 million Chinese tourists expected to travel abroad in 2020.
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Hotel TechnologyKey tools for your hotel or chain that will help you to become less dependent on tour operators
In the last few days, the collapse of the iconic tour operator, Thomas Cook, has highlighted how important is it to diversify distribution and optimise revenue strategies for efficient hotel management.
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Hotel loyaltyIntelligent hotel loyalty: data, CRM and automation to increase direct bookings
Hotel loyalty no longer depends only on discounts or points programmes. Today, hotels can use first-party data, CRM and automation to better understand their guests, personalise communications and generate more direct bookings.
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