Nowadays we live in a digital reality that allows us to evaluate products and services, and have an impact on other consumers’ purchasing decisions. In the tourism industry, this is even more pronounced.

Having a top-quality database is fundamental. This allows you to carry out marketing actions that lead to the increased recognition of the hotel brand among travellers, the promotion of the brand’s reputation and an increase in returning guests booking through the direct channel.

As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.

To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).

An effective hotel email-marketing strategy combines smart segmentation, value-driven content and timely sends to build guest loyalty, drive direct bookings and optimise return on investment.

Creative ideas to attract more guests to your hotel’s website: engaging content creation, social-media campaigns, last-minute direct bookings and smart use of guest data for segmentation and acquisition activation.