As previously mentioned, a solid contact database is one of the most important assets for a hotel. Yet after the entry into force of the GDPR, hotel chains and independent hotels have seen their databases substantially reduced.

To make current hotel customers loyal and spread awareness for your hotel, you must also work with other marketing tools (and strategies).

Do you know the potential of email marketing? This strategy, when well-executed, is an online marketing favourite for the hotel sector.

Thinking of effective ideas to attract more customers to your hotels that can adapt to your online marketing strategy is not easy.

Social CRM is the strategy that includes your hotel’s social media accounts, networks where your customers and potential customers are.

The GDPR (General Data Protection Regulation) is a regulation that aims to strengthen and unify the data protection of EU citizens.