We analyze how a smart WiFi solution allows hotels to turn guest access into a strategic channel: capturing high-quality data, integrating with hotel systems, and effectively increasing direct bookings over commission-based channels.

We present the key hotel-marketing trends for the coming months: guest-experience personalization, automation, AI integration, upgraded WiFi and network performance, a focus on sustainability, and hyper-segmented loyalty strategies to boost direct bookings.

Hotelinking has been recognised among the Top 100 startups of 2023 by APTE, highlighting the impact of its technology on the digitalisation and competitiveness of the hospitality industry.

Black Friday and Cyber Monday are two excellent days to boost sales.

An effective email-marketing strategy builds guest loyalty through personalised messages, smart segmentation and valuable content, strengthening customer relationships and boosting direct bookings.

We analyse how shifts in guests’ content-consumption habits are forcing hotels to rethink their in-room TV offering: streaming access, robust WiFi and an intuitive experience are no longer optional.