We examine how generating and activating enriched guest data via a captive portal can become the cornerstone of direct-booking growth in hotels. A vital requirement to optimise results, foster loyalty and strengthen the hotel’s own channel in a highly competitive market.

We analyze how a smart WiFi solution allows hotels to turn guest access into a strategic channel: capturing high-quality data, integrating with hotel systems, and effectively increasing direct bookings over commission-based channels.

Hotelinking has been recognised among the Top 100 startups of 2023 by APTE, highlighting the impact of its technology on the digitalisation and competitiveness of the hospitality industry.

Black Friday and Cyber Monday are two excellent days to boost sales.

An effective email-marketing strategy builds guest loyalty through personalised messages, smart segmentation and valuable content, strengthening customer relationships and boosting direct bookings.

We analyse how shifts in guests’ content-consumption habits are forcing hotels to rethink their in-room TV offering: streaming access, robust WiFi and an intuitive experience are no longer optional.