Traditional loyalty programmes are complex, expensive and not adapted to guests’ digital progress. With Hotelinking, you will be able to create an automated loyalty programme using the WIFI in just a few minutes and 100 % digitally.
No plastic cards
Completely digital platform
Rewards that can be completely personalised
Recognise each returning guest automatically
When the guest connects to the hotel WIFI, the system stores the identifier of the network card (MAC address) of each device that the guest uses to connect. This way, when they return for another stay, the system recognises them without asking them for their data again. They are welcomed to the hotel by name with a personalised message in their language.
Detect the same guest in different hotels in the chain
In hotel chains, detecting returning guests automatically in the PMS is not an easy task. However, with Hotelinking, it is easy to identify when each guest visits different hotels in the same chains over time as the MAC address of each device is obtained.
Configure the time to detect a new stay
Every stay is equivalent to a new guest connection to the WIFI. It is possible to establish how many days must go by from the last connection to count it as a new stay. Any connection made within the established minimum period will not count as a new visit.
Boosting the attraction of satisfied guests should be the pillar of any sales and marketing strategy.
It is neither logical nor practical for a hotel company to constantly have to search for new guests year after year. Every guest captured, regardless of the channel they used to book, carries a considerable acquisition cost. If the loyalty strategy is adequate, the need to rely on new guests will decrease dramatically.
Winning loyalty is an ensemble of actions carried out by multiple departments of the hotel company. The first step is identifying the returning guest and rewarding them for their loyalty.
Personalise rewards for your guests
The type of gift to configure can be redeemable in the property, or it can be a promotional code linked to the booking channel on the corporate website. The rewards structure can be very simple (the same prize for every new stay) or you can choose to offer better rewards as the number of stays increases.
Allow your prizes to be received automatically
Every time the system detects that a guest must be rewarded for a new stay, a loyalty message will automatically be sent so that they can follow simple instructions to redeem their points.
Learn about loyalty and returning guest analytics.
In one single click, check what percentage of the total number of guests staying in the hotel are returning guests, and which nationalities and ages tend to be the most loyal. Later, using the CRM and Email Marketing tool, it will be possible to use this information to send more segmented and personalised campaigns.
Request a demo so that one of our advisors can explain how we can boost direct sales, fostering your guests’ loyalty in an automated way.