Tag: innovation
Interviews
3:30 Min read
Òscar Casanovas (CETT-UB): “One of the main challenges for the sector is to naturally incorporate digitalisation without renouncing the capital importance of the human factor in relationships”.
Òscar Casanovas Ibáñez is academic director of the Bachelor’s Degree in Tourism and lecturer in Tourism Law and Policy at the CETT-UB.
Interviews
5:15 Min read
Marta Jacob (UIB): “Tourists are increasingly seeking environmental attributes in accommodation.”
Marta Jacob has been a full professor in the Department of Applied Economics, University of the Balearic Islands, since 2009, and is the founder and driving force of the INTO Seminar.
Interviews
4:00 Min read
Rafa Soler (Parc Bit): “The path that any innovative idea has to travel is long and arduous.”
Rafa Soler has a degree in Business Science and more than 14 years’ experience working with entrepreneurs and start-ups from the technology-based business incubator at Parc Bit.