Author:

danielalzina

CEO de Hotelinking

Direct Booking Hotelinking
Captive portal 8 Min read

Boosting direct bookings: how Hotelinking’s smart Wi-Fi solution is changing the game

Disintermediating bookings remains one of the main challenges for hoteliers in the current hotel industry scenario. This is why building a solid guest database that drives direct bookings and fosters guest loyalty is essential. However, traditional traveller data collection methods are often insufficient, leaving hotel groups struggling with fragmented information and missed opportunities to deliver […]

Daniel Alzina CEO de Hotelinking
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Black Friday
Marketing 5:40 Min read

Black Friday: Essential tools for an effective campaign.

Black Friday and Cyber Monday are two excellent days to boost sales.

Daniel Alzina CEO de Hotelinking
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First Party Data
Technology 11 Min read

First Party Data, the cornerstone of the hotel industry’s loyalty strategy

Many marketing professionals, including those in the hospitality industry, thought that the sky would fall in when Google announced that they were doing away with “Third Party Cookies”. Faced with this new scenario, the spotlight quickly shifted to “First Party Data.” This is an important change that will define future retargeting, social media, display, SEM […]

Daniel Alzina CEO de Hotelinking
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Disintermediate bookings
Marketing 4:50 Min read

Why email marketing can help you disintermediate bookings.

Far from being obsolete, email marketing is still relevant and can help you build customer loyalty to increase your direct bookings.

Daniel Alzina CEO de Hotelinking
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measure results in email marketing
Marketing 5:15 Min read

Email Marketing Guide: How to analyse the results of a hotel email marketing campaign (I)

Analysing the results of email marketing campaigns is one of the top priorities when implementing a digital marketing strategy.

Daniel Alzina CEO de Hotelinking
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What methods can a hotel use to capture guest data?
Technology 3:20 Min read

What methods can a hotel use to capture guest data?

Capturing guest data is the strategy which best enables your hotel to get to know the target group and improve your services by adapting them to suit guest preferences.

Daniel Alzina CEO de Hotelinking
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