Hotel TechnologyStrategic collection of owned guest data becomes the cornerstone of hotel loyalty: enabling effective segmentation, personalised communication and reduced dependency on intermediaries to boost direct bookings.
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UpdatesThe ‘Loyalty Sessions: Infinite Strategy’ tour concluded successfully in Spain, bringing together over 200 hoteliers in Mallorca, the Canary Islands and Benidorm to explore loyalty strategies, automation and technology that drive direct bookings.
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InterviewsRafel Crespí Cladera is Business Administration Professor at the UIB and Manager at Cátedra Banca March de la Empresa Familiar.
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UpdatesOur GuestMaker Captive Portal solution designed for hotels allows you to turn every guest login into an opportunity: fast connection, instantly verified data, and direct integration with PMS/CRM to optimize loyalty.
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UpdatesIn order to consolidate its presence in the Spanish market and its recent expansion in Portugal, Latin America and the Caribbean, Hotelinking has appointed Manel López as Head of Sales & Business Development.
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MarketingHaving your own databases and tools to collect user information on your hotel’s website will be crucial after this change in the game rules expected in 2024.
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