Google Analytics 4 for hotels: make the leap to event measurement
The Internet is an ecosystem in constant motion and 2023 will be remembered as a year of changes that, in the medium and long term, will offer numerous advantages.
The Internet is an ecosystem in constant motion and 2023 will be remembered as a year of changes that, in the medium and long term, will offer numerous advantages.
Improving your hotel’s WIFI connection has a direct impact on customer satisfaction. But, in addition to enhancing your reputation, it can help you achieve your sustainability and energy efficiency goals.
Online check-in for hotels is a system that lets guests complete their registration —personal details, document scan and signature— from their phone before arrival, without going through reception. Integrated with the PMS, it speeds up arrival, cuts queues, captures verified data from every guest (including OTA bookings) and makes it easier to comply with traveller-registration rules.
It is now possible to compare and analyse the results of satisfaction surveys of hotels within the same chain.
The captive portal changes its look and feel to simplify WiFi access to both guests and customers.
Òscar Casanovas Ibáñez is academic director of the Bachelor’s Degree in Tourism and lecturer in Tourism Law and Policy at the CETT-UB.